ClickFunnels Vs Mailchimp

ClickFunnels is a powerful platform that allows you to host, market, and sell products and services.

Platforms include email marketing, membership sites, membership websites, automation, ecommerce and landing page builders.

MailChimp is an alternative platform that many businesses might consider if they don’t need an all-in one platform.

ClickFunnels Ratin: 9.1
  • ClickFunnels 2.0 is available for $147 a month.
  • Big Sources rank ClickFunnels as the third platform.
  • Trustpilot has given ClickFunnels a rating of 4.66/5.
  • This comparison shows that ClickFunnels is the clear winner.
Mailchimp Rating:
  • MailChimp offers a free plan
  • MailChimp does not appear in FittleProject’s Top 10 List
  • Trustpilot has given MailChimp a score of 1.4/5
  • MailChimp offers a great alternative for email marketing

Takeaways from

  • ClickFunnels is a platform that allows you to generate leads, sell products and services.
  • MailChimp offers email marketing for newsletters, advertising and automated sequences.

ClickFunnels 2.0 vs MailChimp: Differences

Prior to making a decision between ClickFunnels and MailChimp for a potential customer, it is important that they are aware of the key differences.

  • Primary focus – ClickFunnels is primarily focused on selling and marketing products. MailChimp, however, is a tool for email marketing but also has basic tools like landing pages and websites.
  • Pricing MailChimp offers a free plan, while ClickFunnels’ entry-level plan begins at $147 per monthly.
  • Digital Products ClickFunnels has tools for creating membership sites and hosting. MailChimp, on the other hand does not offer any native tools for digital products.
  • All in One – MailChimp, a standalone platform for email marketing, will require businesses to integrate with other platforms to complete all tasks related to their business. ClickFunnels, on the other hand, is an all-in one platform.
  • Builders ClickFunnels 2.0 offers a complete landing pages, funnel, and website builder. MailChimp, on the other hand, only provides basic sales and website builders.
ClickFunnels 2.0 MailChimp
Starting Price $147 per month Free plan available
Discounts $240 to $3,468 per annum Trial for one month (paid plans).
Transaction fees 0% 0%
Type of Platform All-in-one Email Marketing
Native Builders Landing pages, funnels, websites Websites and landing pages
Native Digital Product Builders Membership sites and courses
Native E-Commerce Solutions
Native Email Marketing
Native Automation
Integrations and API Access

What are ClickFunnels 2.0 & MailChimp?

ClickFunnels is a platform that has all the features.

Businesses can market and sell a wide range of products and services using the extensive tools available.

MailChimp, a platform for email marketing, provides the following features to businesses:

  • Templates
  • Drag-and drop builder
  • 300+ Integrations
  • Landing pages and forms
  • A/B Testing
  • Schedule
  • Segmentation

It is primarily a platform for email marketing, but it also includes a website creator that allows the sale of goods and services.

ClickFunnels 2.0: Pros and cons


  • All in One – ClickFunnels is a platform that can run a business without the need for other platforms.
  • All Industries – All industries and companies can use this platform to increase their sales. This includes eLearning, memberships and restaurants.
  • 44 Days Risk-Free ClickFunnels has a 30-day guarantee and a 14-day trial . These can be combined for a 44-day trial.

You can also find out more about Cons

  • Pricing ClickFunnels 2.0 begins at $147 per monthly, which is expensive.
  • Unused Tool– When a new business starts, it’s unlikely that they will use all the features of ClickFunnels 2. There are many.

MailChimp: Pros and cons


  • Pricing– The pricing of the platform is based on features and the number of subscribers. This makes the pricing flexible and allows for no large price jumps.
  • Focused– MailChimp is the leading email marketing service provider.
  • Free plan– MailChimp offers a free plan that allows businesses to try out the platform and test it without having to pay.

You can also find out more about Cons

  • Limited Functions MailChimp only offers landing pages and website builders, both of which are limited.
  • Customization– Emails lack the advanced design and customization options that other platforms offer.

ClickFunnels 2.0 and MailChimp: Websites, Landing pages, and Funnels


ClickFunnels has a website builder that allows you to create a professional-looking web presence.

The platform provides the following tools to help you:

  • Drag-and drop builder
  • Templates
  • List and sell products and services
  • Forms
  • Login Areas
  • Blog

MailChimp offers businesses a website creator with these tools.

  • Pages
  • Themes
  • Online Store
  • Schedule appointments and meetings
  • Integrate with marketing funnels
  • You can also read about the advantages of using

MailChimp offers customers free stock photos to enhance their content.

In summary, our experience using the tools of both platforms for website creation revealed that MailChimp’s store is ideal for users who have a large catalog of products. ClickFunnels is better at maximizing sales.

ClickFunnels allows subscribers to use upsells and downsells as well as subscriptions and order bumps.

We’d say ClickFunnels has the slight advantage and wins this comparison.

Landing Page

ClickFunnels has a landing-page builder that is used primarily for generating leads, and selling products and service.

The platform provides the following tools to enable this:

  • Forms that require opt-in
  • Sell products and Services
  • Multimedia
    • Video
    • Webinars
    • Image
  • Redirection links

MailChimp landing pages, on the other hand, are a little different. They’re created within the website builder, and then added to an existing website.

ClickFunnels is the only platform that offers a standalone landing page builder.


ClickFunnels has an Funnels feature that allows subscribers to create customer journeys in order to maximize sales.

Features of the platform include:

  • Pages
    • Opt-in
    • Sales
    • Upsells
    • Downsells
    • Order forms
  • A/B Testing
  • Redirections at the end of the funnel
  • Integrate into workflows

MailChimp, on the other hand does not offer a native tool for funnels. To access these features, subscribers would need to integrate a 3rd-party platform.

It is no surprise, then, that ClickFunnels v2.0 wins the comparison.

ClickFunnels 2.0 and MailChimp: Digital and physical products

Digital Products

ClickFunnels 2.0 offers features for creating, hosting, and delivering courses and membership sites.

The course includes the following features and tools:

  • Recipes (templates).
  • Course structure
    • Lessons
    • Modules
  • Native video hosting
  • Multimedia
    • Thumbnails
    • Downloadables
  • Audio files
  • Scheduled content and drip-fed content
  • Note taking

ClickFunnels supports membership sites as the second digital product.

Features and tools that enable this include:

  • Gated access
  • Content Types
    • Training
    • Video
    • Webinars
    • Downloadables
    • Audio files
  • Subscriptions

MailChimp supports the sale of digital goods, but it does not have native tools for creation, hosting or delivery.

ClickFunnels is a better platform for digital products sellers.

Email Marketing: ClickFunnels 2.0 vs MailChimp

ClickFunnels has an native email marketing feature which allows users to create broadcasts and sequences as well as rule-based automation flow.

This platform has the following features and tools.

  • Build your own home
  • Recipes (templates).
  • Integration of product sales and delivery
  • Schedule
  • Segments

MailChimp, which is primarily an email marketing tool, has dozens and dozens of features.

Included are:

  • Drag and drop builders
  • Pre-made templates
  • Customized templates
  • Send Time Optimization
  • A/B Testing
  • Emails and their types
    • Broadcasting
    • Newsletter
    • Sequences
  • Automated email scheduling
  • Segments
  • Dynamic content
  • Customer journeys
  • You can also read about the advantages of using

MailChimp is the winner of this comparison because it has an excellent set of email templates and features.

Automation: ClickFunnels 2.0 vs MailChimp

Workflows is a advanced automation feature in ClickFunnels 2.

Users can connect all elements of the platform into a single automation flow.

This tool allows businesses to create multi-step marketing automation flows, including webinar funnels, coaching and courses.

The tool also allows users to integrate third-party platforms into a flow of marketing, which is an extremely powerful feature.

MailChimp has a tool for automation, but it is only limited to email marketing.

Email marketing automation tools on the platform include:

  • Time delays
  • Segmentation
  • There are 60+ Journey Templates
  • Third-party integration
  • Yes/No logic
  • Split-testing
  • Triggers

The automation feature of ClickFunnels is more powerful than MailChimp because it isn’t restricted to email marketing.

We rate ClickFunnels’ 2.0 email marketing tool higher than MailChimp.

CRM: ClickFunnels 2.0 vs MailChimp

Users can review, sort and filter contacts using the CRM tools of ClickFunnels and MailChimp.

The following information is included in each contact profile:

  • Purchased Products
  • Contact Information
  • Tags
  • Flows
  • Notes

Both platforms do not provide a full CRM solution, but they give great insights into your leads.

We’d say, for these reasons, that the platforms are tied.

Reporting and analytics: ClickFunnels vs MailChimp

ClickFunnels offers reporting and analysis tools for all assets that users can create. This includes:

  • Websites, landing Pages, and Funnels
    • Visitors
    • Rates for opt-in
    • Conversion rates
    • Orders
    • Average cart value
    • Product sales
    • Subscribe to our Newsletter for the Latest Rates
  • Courses
    • Tracking progress
    • Completion rates
    • Students’ view of history
  • Emails
    • Open Rates
    • Click-through-rates
    • Orders for Products

MailChimp has a variety of analytics and data reports, including:

  • Open Rates
  • Click-through-rates
  • Opt-ins
  • Sales
  • Test results A/B
  • Integration of third-party analytics

We compared the analytics tools of both platforms and found that ClickFunnels’ 2.0 reporting tools are superior to MailChimp.

ClickFunnels 2.0 Integrations vs MailChimp

Since ClickFunnels is an all-in one platform, it has a limited number of integrations.

It also provides API Access for third-party platforms such as Zapier.

Here are some direct integrations of the system:

  • ClickFunnels Classic
  • Stripe
  • NMI
  • Paypal

MailChimp advertises that it has more than 300 direct integrations.

Included in the industries covered by integration are:

  • E-commerce platforms
  • You can also read about the advantages of using
  • Bookkeeping and accounting
  • Marketers
  • Contact management
  • You can also Design Your Own
  • Forms

The platform also provides API access to allow for more sophisticated integrations.

MailChimp is the clear winner in this comparison, as it offers a wider range of direct integrations.

Affordability – ClickFunnels vs MailChimp

ClickFunnels has three subscription options for potential customers.

The main difference in subscription plans is the number assets that each user can create.

Pro-TipIf you choose an annual subscription, you’ll save $247 to $3468 annually.

MailChimp, on the other hand, has three different types of subscriptions.

  • The Platform for Marketing This subscription allows businesses to access its email marketing tools and forms.
  • Websites and Commerce– An independent website builder that allows companies to list their products and sell them.
  • Transactional Email– For developers who purchase large blocks of emails (25,000 per block) in order to send emails.

The following prices apply to these subscriptions:

  • Marketing Platform
    • The Free Plan is $0 per month
    • The Essentials Plan is $13 per month
    • The Standard Plan is $20 per month
    • The Premium Plan is $350 per month
  • Websites and commerce
    • The Free Plan is $0 per month
    • The Core Plan is $10 per month
    • The Plus Plan is $29 per month
  • Transactional Email
    • Email Blocks Starting at $10 to $20 per 25,000 emails
The Marketing Platform Plan is priced based on a maximum of 500 email contacts.
Pro-TipMailChimp provides a 15% discount for charities and nonprofits. All these organizations need to do is reach out to the billing team.

Pricing for the Marketing Platform is determined by two variables: The number of contacts, and the selected plan.

Once the user has chosen the plan that includes the features they desire, they will be able to enter the number contacts in order to determine the price of the subscription.

These plans differ in terms of the number and type of emails sent each month, as well as the optimization tools that are available.

The Websites andCommerce Plans are much more straightforward: the main differences between them are the transaction charges and the access to custom domains.

Free Plan Core Plan Plus Plan
Subscription Cost $0 per month $10 per month $29 per month
Transaction fees 2% 1.5% 0.5%
Connect to a Custom Domain

ClickFunnels has a more expensive subscription plan, but it is an all-in one platform. Users do not require any other subscription plans or access to third-party platforms in order to run their businesses.

ClickFunnels offers an entry-level plan that supports 10,000 contacts. This MailChimp quote, however, is for 500.

MailChimp is a popular platform, but many users are also subscribed to another platform to gain access to tools and features like websites, landing pages and funnels.

To compare the affordability of MailChimp, prospective users should add up their total subscription costs.

We’d say the platforms are tied for these reasons, and ultimately it will be down to what the customer wants.

Bottom Line

ClickFunnels is the superior platform after testing and comparing it with MailChimp.

It has a lot more tools and features, including landing pages, workflows and CRM tools.

As an all-in one platform, the price is transparent and automating is easy.

MailChimp is still a great product, but it’s better suited for an existing business looking to integrate a solution to email marketing and does not require any additional tools.

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