GoHighLevel webhooks let you connect third-party apps and automate complex workflows. Use native inbound webhooks with any plan—or outbound webhooks via Zapier and others if you’re on the Unlimited plan.
Section Index
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What Are GoHighLevel Webhooks?
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Two Ways to Use Webhooks in GoHighLevel
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When to Use Inbound vs. Outbound Webhooks
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Step-by-Step: Setting Up Webhooks in GoHighLevel
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Subscription Requirements (What Plan Do You Need?)
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Consultant Insight: Best Use Cases for Webhooks
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Final Takeaway
1. What Are GoHighLevel Webhooks?
A webhook is a way for two apps to send data to each other in real time. In GoHighLevel, webhooks allow you to:
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Pull in data from third-party tools
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Send lead info to external CRMs or spreadsheets
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Trigger automations inside or outside the platform
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Replace clunky manual exports with seamless syncs
GoHighLevel supports both inbound and outbound webhooks. You can use its native workflow builder or connect via tools like Zapier, Make, and Integrately.
At the center of this capability is LC Premium Triggers and Actions, GoHighLevel’s native automation engine for webhook-based actions.
2. Two Ways to Use Webhooks in GoHighLevel
| Method | Type | Description | Subscription Requirement |
|---|---|---|---|
| LC Premium Actions (native) | Inbound | Accepts data into GoHighLevel to trigger workflows | Available on all plans |
| Third-party apps (Zapier, Make) | Outbound | Sends data from GoHighLevel to external apps | Requires Unlimited plan |
Key Differences:
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Native webhooks are simpler to set up and cost-effective for real-time inbound data
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Third-party tools give you more flexibility but higher cost and require the API key (Unlimited plan only)
3. When to Use Inbound vs. Outbound Webhooks
| Scenario | Best Option |
|---|---|
| Importing leads from Facebook Lead Ads, Typeform, or other tools | Inbound (LC Premium) |
| Sending lead data to Google Sheets or a CRM | Outbound (Zapier/Make) |
| Triggering SMS or email in GoHighLevel when an external form is submitted | Inbound |
| Syncing contact updates from GoHighLevel to an email platform | Outbound |
| Updating pipeline stages via another platform’s logic | Inbound or outbound (depending on control source) |
4. Step-by-Step: Setting Up Webhooks in GoHighLevel
A. Setting Up an Inbound Webhook (Native)
Step 1:
Go to your sub-account > Workflows > “+ Create Workflow” or edit an existing one.
Step 2:
Click Add New Workflow Trigger > choose Inbound Webhook.
Step 3:
Copy the webhook URL provided and paste it into your third-party tool’s integration field.
Step 4:
In GoHighLevel, click Fetch Sample Requests and choose the correct HTTP method (POST, GET, or PUT).
Step 5:
Once data is received, map the incoming fields to GoHighLevel fields using dropdown selectors.
Step 6:
Click Save Trigger. Your workflow is now ready to run on real-time data.
B. Setting Up an Outbound Webhook (Zapier)
Step 1:
From your GoHighLevel account (Unlimited plan required), go to Settings > API and copy your API key.
Step 2:
Log into Zapier.com and click Create Zap.
Step 3:
Use LeadConnector (the Zapier alias for GoHighLevel) as the trigger app.
Step 4:
Choose your event (e.g., “Pipeline Stage Changed”) and connect your GoHighLevel sub-account using your API key.
Step 5:
Use Zapier’s workflow builder to send the data to Google Sheets, Slack, Mailchimp, etc.
Note: LeadConnector is the bridge used because GoHighLevel doesn’t have a branded Zapier app.
5. Subscription Requirements (What Plan Do You Need?)
| Feature | Starter Plan | Unlimited Plan |
|---|---|---|
| LC Premium Inbound Webhooks | ✅ Included (100 free executions/month) | ✅ Included (100 free executions/month) |
| API Access (for Zapier, Make, etc.) | ❌ Not available | ✅ Required |
| Additional Executions (per trigger/action) | $0.01 after 100 | $0.01 after 100 |
Tip: You can pass these webhook costs to your clients via the Rebill Settings feature.
6. Consultant Insight: Best Use Cases for Webhooks
Here’s how high-performing agencies use GoHighLevel webhooks to streamline operations:
Lead Enrichment from Third-Party Tools
Import leads with enriched data from platforms like Clearbit or Hunter.io and auto-score them inside GoHighLevel using inbound webhooks.
Real-Time Notifications
Trigger Slack or Discord alerts when high-value leads move stages in your sales pipeline—no need for manual monitoring.
Hybrid Workflow Automation
Use Zapier to sync GoHighLevel with internal tools like Airtable or Notion, while LC Premium handles direct-to-platform SMS/email sends.
Distributed Team Support
Use outbound webhooks to update a central CRM while letting regional reps work inside GoHighLevel’s localized sub-accounts.
7. Final Takeaway
GoHighLevel webhooks are the connective tissue for scaling agencies and automating client workflows. Whether you’re integrating with outside platforms or ingesting leads from third-party forms, webhooks remove the need for clunky data transfers and error-prone manual tasks.
Next Step:
Start by building a test inbound webhook using LC Premium Triggers. Once you’re comfortable, layer in outbound automations via Zapier for full bi-directional data flow.
With the right setup, your agency runs smarter, faster, and more hands-free.