GoHighLevel’s website builder is ideal for agencies, coaches, and SaaS creators who want to launch high-converting sites fast — especially if they’re already using GoHighLevel’s CRM, funnel, or automation tools. But it’s not for advanced e-commerce or deep customization use cases.
Section Index
- Who Is GoHighLevel’s Website Builder For?
- Pros: What Makes It Worth Using
- Cons: What Holds It Back
- GoHighLevel vs. Other Builders: A Strategic Comparison
- How to Build a Site with GoHighLevel (Step-by-Step)
- Use-Case Breakdown: Who Should (and Shouldn’t) Use It
- Final Takeaway: Make It Work for You
1. Who Is GoHighLevel’s Website Builder For?
This is not your typical standalone website builder.
It’s for:
- Agencies building funnels and local business websites
- Coaches & consultants launching digital products or services
- SaaS creators embedding their offerings into a larger CRM or automation stack
- Entrepreneurs wanting a no-code, no-hassle way to launch a full business ecosystem
If you’re building just a website, you’re missing the point.
2. Pros: What Makes It Worth Using
1. Massive Improvement in Templates
GoHighLevel now offers 1,000+ clean, modern templates across dozens of niches — a huge leap from its earlier, outdated designs.
Key strengths:
- Templates by industry: real estate, coaching, local services, eCom, etc.
- Easily editable via drag-and-drop
- Works with mobile responsiveness out-of-the-box
2. Seamless Integration with CRM, Funnels & Automation
GoHighLevel isn’t just a website builder — it’s an ecosystem. That means:
- No Zapier needed to connect forms to CRM
- Trigger automated email/text follow-ups from website actions
- Sell products, book appointments, or deliver courses directly
This makes it ideal for sales-focused businesses, not portfolio sites.
3. Solid Element Library
From forms to timers to embedded calendars, you get all the building blocks for conversion-ready sites:
- Countdown timers
- FAQs and review blocks
- Calendars, surveys, embedded video
- Google Maps (great for local SEO)
4. Fast Learning Curve
The editor is intuitive and non-techie friendly:
- Drag elements from a clean left menu
- Edit each component with a contextual right-hand panel
- Top bar: quick access to typography, code, popups, SEO, and more
5. Unlimited Sites and Pages
There are no artificial limits on how many websites, pages, or forms you can create — a major plus for agencies or power users.
3. Cons: What Holds It Back
1. Performance & Bug Issues
Occasional glitches:
- Templates not loading correctly
- Freezing on load or edit
- Requires refresh or relaunch to resolve
No major data loss, but it’s not yet on par with premium standalone tools.
2. Limited Customization Without Code
Designers will hit walls:
- No native animations or transitions
- Custom layouts need CSS/HTML
- No plugin marketplace like WordPress or Wix
You can inject custom code, but that defeats the no-code benefit.
3. No Staging Environment
There’s no official staging site setup. While you can clone pages to test, there’s no one-click way to push changes live from a staging version.
4. GoHighLevel vs. Other Builders: A Strategic Comparison
| Feature / Platform | GoHighLevel | WordPress | Shopify | Squarespace / Wix |
|---|---|---|---|---|
| Ease of use | High (drag-and-drop) | Moderate (depends) | Moderate | High |
| Custom design freedom | Medium (needs code) | High (with plugins) | Low to Medium | High |
| CRM & automation tools | Built-in | External plugins | Basic | Limited |
| E-commerce capabilities | Basic | Plugin-dependent | Excellent | Moderate |
| Ideal for | Agencies, SaaS, funnels | Blogs, pro sites | Full e-commerce stores | Creatives, portfolios |
| Hosting & domains | Hosting only | Self-host or managed | Fully hosted | Fully hosted |
5. How to Build a Site with GoHighLevel (Quick Workflow)
1: Go to a sub-account → Sites → Websites → “New Website”
2: Choose a template or start from scratch
3: Use drag-and-drop builder to add sections, rows, and elements
4: Customize SEO, fonts, backgrounds, cookie banners, etc.
5: Save, preview, then publish (after adding your domain)
Note: You must purchase your domain from a third party (like GoDaddy).
6. Use-Case Breakdown: Who Should (and Shouldn’t) Use It
Best for:
- Marketing agencies who also manage client funnels or automations
- Coaches & creators bundling a website with email, calendars, and product delivery
- Local service providers looking for Google Maps, review embeds, and lead forms
- SaaS builders launching client portals or white-labeled platforms
Not for:
- Advanced eCommerce brands (use Shopify or WooCommerce)
- Developers/designers who need advanced layout tools or animation libraries
- Businesses that require plugin flexibility or large community support (e.g., WordPress)
7. Final Takeaway: Make It Work for You
If you’re already in GoHighLevel’s ecosystem — or want an all-in-one system for managing sites, automations, bookings, and sales — the website builder is a smart, strategic addition.
But don’t treat it like a standalone web builder. That’s not its strength. Instead:
Use it to convert, automate, and scale — not just design.