GoHighLevel Agency Pro is a white-label SaaS platform that lets agencies resell GoHighLevel under their own brand with full pricing control and unlimited scalability. It’s the fastest path to recurring revenue without building software from scratch.
Section Index
- What Is GoHighLevel Agency Pro?
- Who Should Use It (And Why)
- Core Features and Monetization Options
- Pricing and Discounts
- Step-by-Step Setup
- Strategic Use-Case Scenarios
- Final Verdict
1. What Is GoHighLevel Agency Pro?
GoHighLevel Agency Pro — also called SaaS Mode — is the platform’s highest-tier subscription plan, built for marketing agencies that want to resell GoHighLevel as their own SaaS product.
This plan gives you full white-label rights to:
- Replace GoHighLevel branding with your own
- Build and sell custom SaaS plans to clients
- Charge for core tools, automations, and usage-based services
- Scale with unlimited sub-accounts
Instead of just managing client accounts, you become a SaaS company with a recurring revenue model.
2. Who Should Use It (And Why)
Best For:
- Agencies building recurring revenue streams
- Freelancers who want to scale without client overload
- Consultants bundling services with software
- Anyone tired of trading time for money
Key Advantages:
- You own the pricing, packaging, and branding
- Your clients see your software, not GoHighLevel
- You can resell to an unlimited number of customers
- You control margin through rebilling and upsells
With the Pro plan, you don’t just use GoHighLevel — you sell it.
3. Core Features and Monetization Options
A. White-Label SaaS Selling
- Add your own logo, color scheme, and domain
- Remove all GoHighLevel branding
- Clients log into what appears to be your custom platform
B. Custom Pricing Plans
- Create up to three different SaaS packages
- Mix-and-match GoHighLevel features per plan
- Required core features include:
- Two-way text/email
- Reputation management
- Missed call text-back
- Facebook Messenger
- Google My Business chat
- Web chat widget
- Text-to-pay
Example:
- Starter Plan: CRM + calendar + basic forms
- Pro Plan: CRM + funnels + automation + email builder
C. Trials and Credits
- Offer free trials (up to 30 days)
- Add custom credit amounts for phone, email, or AI features
- Decide if credits reset or roll over month to month
D. Rebilling Revenue Streams
You can mark up the following built-in services and generate passive income:
| Feature | Billable to Clients |
|---|---|
| Phone System | Per call/SMS |
| LC Email | Per 1,000 emails |
| LC Triggers & Actions | Per workflow execution |
| Email Verification | Per verified email |
| Content AI | Per 1,000 words |
| Workflow AI | Per flow built |
| Conversation AI | Per interaction |
With smart pricing, these costs become hidden profit centers.
4. Pricing and Discounts
| Billing Frequency | Cost | Notes |
|---|---|---|
| Monthly | $497/month | Full access |
| Annual | $4,970/year | Two months free ($994 savings) |
Upgrade Credits
- $400 off first month if upgrading from Agency Starter
- $200 off first month if upgrading from Agency Unlimited
5. Step-by-Step Setup
For New Users
Step 1: Use a GoHighLevel partner link to unlock the 30-day free trial
Step 2: Complete the sign-up form (name, company, email, phone)
Step 3: Add your payment info (billed after trial ends)
Step 4: You’ll receive onboarding access immediately via email
For Existing GoHighLevel Users
Step 1: Click the upgrade link and select “Already a HighLevel User”
Step 2: Enter your agency details and Agency ID (found under Settings > Company)
Step 3: Submit and your account will upgrade automatically, applying the relevant credit
6. Strategic Use-Case Scenarios
Use-Case #1: The “Done-for-You” Model
An agency packages CRM, email campaigns, and lead follow-up into a monthly subscription with onboarding and strategy calls. Pricing starts at $297/month, with upsells for AI content and extra automations.
Use-Case #2: The DIY SaaS Model
Target local business owners or coaches with a self-serve portal branded as your own platform. Offer free trials, simple onboarding, and recurring billing with almost no involvement after setup.
Use-Case #3: White-Label Reseller
You allow VAs, freelancers, or junior consultants to resell your platform under your brand — while you maintain control over pricing, feature tiers, and billing.
7. Final Verdict
GoHighLevel Agency Pro is a business model, not just a software tier. It transforms you from a service provider into a SaaS company—without writing a single line of code.
At $497/month, it’s a high-leverage investment for those ready to scale. If you’re serious about recurring revenue, brand ownership, and controlling client experience end-to-end, this is the plan to build on.
Next Step:
If you already use GoHighLevel for client work, test SaaS Mode with a small offer or niche. Validate demand, then build a structured pricing model that grows as your client base does. The margin potential is built in—you just need to activate it.