GoHighLevel’s Funnel Builder lets you create drag-and-drop sales funnels with integrated forms, calendars, and automation. It’s ideal for agencies, coaches, and info product creators who want control without code.
How to Build a Funnel in GoHighLevel
- Go to Sites > Funnels
Click “+ New Funnel” to start from scratch or use a template. - Add Funnel Steps
- Common steps: Opt-in page, Sales page, Checkout, Thank You
- You can clone templates or import ClickFunnels pages
- Integrate with CRM & Workflows
- Use forms/surveys to collect leads
- Trigger workflows or emails based on submissions
- Link to Email/SMS Campaigns
- Use automations to send follow-up sequences
- Tag users by funnel step or action
- Use A/B Testing
- Easily duplicate steps to test different headlines or CTAs
- Monitor performance inside the analytics dashboard
- Preview & Publish
- Connect custom domains for white-label feel
- Mobile preview before launch
Consultant’s Funnel Picks (By Use Case)
| Use Case | Funnel Type | Suggested Template | Pro Tip |
|---|---|---|---|
| Lead Generation | Opt-In + Thank You | “Simple Opt-In” | Add a freebie to double conversions |
| Coaching & Courses | Webinar Funnel | “Live Masterclass” | Use countdown timers for urgency |
| Agency Services | Application Funnel | “Book a Call” Funnel | Pre-qualify with survey logic |
| Local Businesses | Promo Funnel | “Flash Sale / Discount” | Add SMS reminder to reduce no-shows |
| Digital Products | Sales Funnel | “Product Launch” | Upsell on the Thank You page |
Don’t build from scratch. Use GoHighLevel’s templates as a base, then tweak the copy/design for speed. If you’re stuck, clone a high-performing competitor funnel using the “Import Funnel” feature.