LeadConnector is GoHighLevel’s native alternative to Twilio, Mailgun, and Zapier. It simplifies calling, emailing, and app integrations—while cutting costs and technical complexity.
Section Index
- What Is LeadConnector?
- Key Components: LC-Phone, LC-Email, and Premium Triggers
- How LeadConnector Benefits Your Agency
- LeadConnector vs. Third-Party Tools (Cost Comparison)
- How to Set Up Each Component (Step-by-Step)
- Pro Use Cases for Agencies and Freelancers
- Final Takeaway
1. What Is LeadConnector?
LeadConnector is the in-house communications and automation infrastructure built directly into the GoHighLevel platform. Instead of relying on third-party apps like Twilio (for SMS/calls), Mailgun (for email), or Zapier (for automations), LeadConnector provides these services natively.
It includes:
- LC-Phone System – Voice, SMS, voicemail
- LC-Email – Campaigns, broadcasts, email verification
- Premium Triggers & Actions – Native integrations with external tools like Slack, Google Sheets, and ChatGPT
This shift makes GoHighLevel a true all-in-one platform—no third-party glue required.
2. Key Components: LC-Phone, LC-Email, and Premium Triggers
LC-Phone System
- Native voice, SMS, and voicemail tools
- Purchase and assign local or toll-free numbers
- Uses Twilio’s infrastructure under the hood, but fully managed by GoHighLevel
- 10% discount for US/Canada users vs direct Twilio
Why it matters: No technical setup or custom API keys needed—just toggle it on.
LC-Email
- Native broadcast, campaign, and automated email tool
- Monitors deliverability, bounces, and spam risk
- Supports domain authentication for better inboxing
- Email verification available at a low rate
Why it matters: Better control and higher deliverability than Mailgun with simpler setup.
Premium Triggers & Actions
- Direct integration with outside platforms without Zapier
- Currently supports Slack, Google Sheets, ChatGPT, and custom code (beta)
- Each sub-account gets 100 free executions; extra cost is $0.01 per use
Why it matters: More power, fewer moving parts, and less cost compared to Zapier.
3. How LeadConnector Benefits Your Agency
Unified Experience
Everything happens within GoHighLevel—no switching tabs, re-authenticating apps, or managing external billing accounts.
Lower Learning Curve
Forget APIs, custom keys, and integrations. You or your team can operate every major communication channel with basic GoHighLevel skills.
Cost Efficiency
Third-party platforms often charge per sub-account, API usage, or data limit. LeadConnector consolidates and flattens these costs.
Single Source of Support
No more bouncing between Twilio, Mailgun, and Zapier support. Everything is supported under GoHighLevel’s ecosystem.
4. LeadConnector vs. Third-Party Tools (Cost Comparison)
| Feature | LeadConnector | Third-Party Equivalent | Cost Difference |
|---|---|---|---|
| SMS (per msg) | $0.00711 | Twilio: $0.0079 | Lower |
| Voice (per min) | $0.0126 | Twilio: $0.014 | Lower |
| Local number (monthly) | $1.035 | Twilio: $1.15 | Lower |
| Toll-free number | $1.935 | Twilio: $2.15 | Lower |
| Email (1,000 sends) | $0.675 | Mailgun: $0.70 | Comparable |
| Email verification (1,000) | $2.50 | Mailgun: $12.00 | Significantly lower |
| Automation (per extra trigger) | $0.01 | Zapier: $0.04 | 4x cheaper |
All comparisons are based on U.S./Canada rates and entry-level plan benchmarks.
5. How to Set Up Each Component (Step-by-Step)
A. Connect LC-Phone System
Step 1: Go to Agency View > Settings > Phone Integration
Step 2: Click Use LC-Phone System, agree to terms, and confirm.
Note: Existing Twilio-connected sub-accounts remain unchanged unless you manually switch them.
B. Connect LC-Email
By default, LC-Email is active on all accounts.
To improve deliverability: Step 1: Go to Agency View > Settings > Email Services > Dedicated Domain & IP
Step 2: Add your sending domain, verify it, and you’re done.
C. Activate Premium Triggers & Actions
Step 1: In Agency View, go to Settings > LC – Premium Triggers & Actions
Step 2: Toggle “Enable” for each sub-account
Step 3: Access workflows and use any item marked with a crown icon
These premium actions include native integrations with:
- Slack
- Google Sheets
- ChatGPT
- Custom code (beta, for developers)
6. Pro Use Cases for Agencies and Freelancers
Scenario 1: SMS Nurture Without Twilio Headaches
Instead of wrestling with Twilio’s interface or setting up external phone numbers, use LC-Phone for a new campaign. Assign local numbers and build automated SMS nurture sequences with zero code.
Scenario 2: Email + ChatGPT Lead Qualification
Use LC-Email to send personalized lead magnets, then trigger a ChatGPT prompt that scores leads based on form input. Route high-value leads to Slack instantly.
Scenario 3: Onboarding Without Zapier
Trigger a Google Sheet update when a new deal hits a pipeline stage—no Zapier needed, no delays, no external API key rotations.
7. Final Takeaway
LeadConnector is more than a name—it’s a smarter infrastructure choice for agencies scaling GoHighLevel. It brings critical business functions under one roof, saves money, removes complexity, and helps you launch faster.
Your Next Step:
If you’re still using Twilio, Mailgun, or Zapier inside GoHighLevel, migrate a test sub-account to LeadConnector and benchmark the difference. You’ll likely never go back.