You can increase your revenue with ClickFunnels by using upsells, order bumps and one-time deals (OTO).
Add one or more to your funnel to improve your original offer.
- You can increase your revenue by using order bumps, upsells and OTOs.
- Order bumps, Upsells and OTOs can be used on any sales funnel
- Consider your initial offer carefully and decide which one is the best.
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What Are Order Bump, Upsells & OTOs in ClickFunnels?
You can use order bumps, one-time sales, and upsells to enhance the sale.
Before the customer enters payment information and completes their order, they are offered upsells and order bumps. After the initial purchase, OTOs can be offered to customers.
ClickFunnels 2.0 Order Bumps
A customer can receive an order bump before completing their original purchase. This is usually offered on the checkout page.
This is an extra product that the customer may purchase (usually at a lower price).
If you sell a course that teaches how to grow a healthy vegetable garden, then an order bump might be an ebook with gardening tips.
ClickFunnels 2.0 Upsells
Before the customer makes their first purchase, an upsell will be offered. This is a way for them to upgrade to a product of higher value.
If you’re selling access to an online live summit, for example, you could offer a VIP package.
If you are selling tutor-led course, an upsell might be to offer a higher level of support for students.
ClickFunnels 2.0 OTO
After the initial purchase, an OTO offers an incentive to the customer for an additional purchase.
OTOs tend to be time-sensitive and offer a short window of opportunity for customers to purchase the offered product at the price displayed.
If you offer a series, for example, the customer can purchase the first course in the series.
The next course could then be offered as an OTO, at a rate that’s not available anywhere else.
Why Use ClickFunnels Order Bump, Upsells & OTOs?
Order bumps, Upsells and OTOs are designed to increase your sales and revenue.
These are sales tactics that are designed to make customers feel as if they are getting an excellent deal without having to spend too much.
Catching the customer when they are in the buying mood will increase the likelihood that they will make a second order.
It’s better to do this now than later when they might have lost interest in the idea, or maybe don’t have the money.
As you’ll see in the article below, adding them to your clickFunnels 2.0 channels isn’t difficult.
How to Create an Order Bump in ClickFunnels (Step-by-Step)
Step 1. Create your sales funnel as you normally would. The page must have a checkout/order form to add an order bump. This can be achieved by using any of the ClickFunnels 2.o sales funnel “recipes”.
Step 3: You will see an orange triangle on the overview page of your funnel. You haven’t yet assigned a page to a product. To continue, click on the triangle.
Step 4: On the right, a side menu will appear. You will see a button that says “Add Product” and below it a section called “Order Bump.” Click “Add Product.”
Step 5: Your created products will now be displayed. Choose one to be your main offering. Repeat step 3 to select the product you will use for your order bump.
Step 6: To make a product into a bump simply drag it to the “Order bump box” below. You can then edit the checkout page to your liking.
The order bump is now displayed as an “Add” option whenever the customer completes their contact information on the checkout page.
How to Create an Upsell in ClickFunnels (Step-by-Step)
Step 1. You need to start with a sales funnel which contains a check-out/order page. Click the orange triangle next to the checkout/order page on the overview of the steps.
Step 2 Click on “Select Product” from the side menu. A pop-up window will appear showing all of your products. Select the product that you would like to use as your first offer.
Repeat this step to select the product that you will use as an upsell.
Step 4: Now you will see both products on the right screen. Make sure that the upsell appears beneath your initial offer. You can drag it to the right position if it’s not there.
Step 5: Edit the checkout page like you normally would. In preview mode, you can see two options on the checkout page. Customers can select either the initial offer, or the upsell.
How to Create an OTO for ClickFunnels (Step-by-Step)
Step 1. Create a sales funnel with an order confirmation/thank-you page. Click on the node connecting the two pages in the overview of the steps.
Step 2 : Click “Page” in the side menu.
Step 4: The pop-up window will show the available templates. Select “OTO (Upsell/Downsell),” then select a template.
Step 5: After you’ve selected a template, enter the page title and description into the provided boxes. Scroll down and click “Create Page.”
Step 6: Your newly created OTO will now be displayed on the overview screen of the funnel steps. Click on the orange triangular icon and choose “Add Product” from the menu.
Step 6 Select the product that you would like to assign an OTO.
That’s it. You can now edit the text and images on the OTO page, just as you would any other funnel page.