Both Kajabi and Squarespace are heavyweights in the website-building world, but they’re not really trying to win the same race. They overlap on features, sure, but their core audiences are very different.
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Kajabi is built for knowledge entrepreneurs — coaches, course creators, and digital product sellers. It’s got website-building baked in, but its heart is in courses, memberships, podcasts, and online communities.
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Squarespace, on the other hand, is more of a design-focused website builder for the masses. Whether you’re running a blog, launching a portfolio, or setting up a small online shop, it’s about getting a beautiful site live without wrestling with tech.
In this comparison, we’ll look at:
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Website building
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Offers and pricing
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Marketing tools
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Course creation, memberships, and community features
Quick Comparison: Kajabi vs. Squarespace
| Kajabi | Squarespace |
|---|---|
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| Pricing | |
| ⭐⭐⭐⭐ 14-day free trial (or 30 days here). Plans start at $55/mo (Kickstarter) and go up to $319/mo (Pro), billed annually. |
🏆 ⭐⭐⭐⭐⭐ 14-day free trial. Plans start at $16/mo (Personal) and top out at $52/mo (Commerce Advanced). |
| Website Building | |
| ⭐⭐⭐⭐ Templates focus on functionality (courses, memberships). The range of features can feel a bit overwhelming for new users. |
🏆 ⭐⭐⭐⭐⭐ Beginner-friendly. The Blueprint system makes building easy, and the Developer Platform allows custom builds from scratch. |
| Course Creation | |
| 🏆 ⭐⭐⭐⭐⭐ Full-featured course builder, with AI Creator Hub, Creator Studio, and Adobe Express integration. Great for serious educators. |
⭐⭐⭐ Has tools for course setup, but they’re more general. Squarespace AI helps with copy and branding. |
| Membership Sites | |
| 🏆 ⭐⭐⭐⭐⭐ All-in-one membership setup with automation and analytics. No transaction fees. |
⭐⭐⭐ Membership add-on available, but paywalls include extra fees and fewer protections. |
| Communities | |
| 🏆 ⭐⭐⭐⭐⭐ Native communities with live video calls, chat, leaderboards, and forums — all integrated into your courses. |
❌ Relies on third-party integrations for community features. |
| Marketing | |
| 🏆 ⭐⭐⭐⭐⭐ Strong email automation, funnel builder, and deep list segmentation. |
⭐⭐⭐⭐ Good email templates and automation, but segmentation is limited. |
| G2 Reviews | |
| ⭐ 4.4 from 74 reviews | ⭐ 4.4 from 1,055 reviews |
| Best For | |
| Selling digital products: courses, communities, memberships, coaching. | General website creation: blogs, portfolios, stores, and creative projects. |
| 👉 30-day Kajabi trial | 👉 Try Squarespace free for 14 days |
⚖️ Bottom line: Kajabi is a powerhouse for digital entrepreneurs who need everything in one place. Squarespace is the go-to for anyone who just wants a gorgeous, professional site with fewer moving parts.
Related Reads You Might Like
We’ve already gone deeper into a few areas that might interest you:
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Kajabi and Squarespace Website Building Differences
A closer look at how both platforms handle design, customization, and ease of use when it comes to building your site. -
Kajabi vs. Squarespace: Main Features Comparison
A side-by-side breakdown of their core tools — from courses and memberships to e-commerce and community features. -
Who Has Better Marketing Tools: Kajabi or Squarespace?
An in-depth comparison of their email marketing, funnels, and automation features, with real examples of how each platform supports growth.
Feel free to check out those articles if you want to get more detail in those specific things.
Kajabi vs Squarespace: Pricing
We will talk about the pricing in a general way. Know that if you want a more plan to plan comparison, check out our article Kajabi And Squarespace All Pricing Plans Compared where we go deeper.
| Kajabi | Squarespace |
|---|---|
| Higher upfront cost, but you get nearly everything built-in with no extra commissions. | Easier on the wallet, but expect some add-ons and potential transaction fees. |
Kajabi: Pricey, but you get the whole toolbox
Kajabi isn’t shy about its price tag — it’s definitely on the premium end. But the deal here is that you don’t need a stack of third-party apps. It’s a one-stop shop for websites, courses, email marketing, funnels, and customer management. No transaction fees either, which is a huge plus if you’re selling a lot.
Here’s the breakdown of Kajabi’s plans (billed annually):
| Kickstarter | Basic | Growth | Pro |
|---|---|---|---|
| $55/mo | $119/mo | $159/mo | $319/mo |
| One website, one product, one funnel, 250 contacts, 50 active customers. Full feature set with AI. | One website, 3 products, 3 funnels, 10,000 contacts, 1,000 active customers. Full feature set with AI. | Adds 15 products, 15 funnels, 25,000 contacts, 10,000 active customers. Unlocks automations, affiliate marketing, and 24/7 support. | Scaled-up Growth plan: 3 websites, 100 products, 100 funnels, 100,000 contacts, 20,000 active customers. |
For solo creators or small businesses, Growth is the sweet spot. If you’re operating at a bigger scale, Pro gives you the breathing room. Yes, it’s expensive, but if you actually use all the tools, it can replace an entire tech stack.
Try Kajabi free for 30 days
Squarespace: Affordable entry, but watch the extras
Squarespace is much lighter on the budget and laser-focused on design and website building. You get professional templates, clean e-commerce features, and a smoother starting point for small businesses. But here’s the catch: depending on what you need, you might end up paying extra for integrations and add-ons.
Here’s the plan lineup (billed annually):
| Personal | Business | Commerce Basic | Commerce Advanced |
|---|---|---|---|
| $16/mo | $23/mo | $28/mo | $52/mo |
| Templates and a single site. | Add e-commerce with product listings, services, and checkout. | No transaction fees, plus customer accounts and subscriptions. | Includes everything in Basic plus advanced discounts and shipping tools. |
On paper, these prices are way lower than Kajabi’s. But, if you want to sell online courses, for example, you’ll need the Digital Products Add-on — which costs an extra $9–89/month. That can close the gap more than you’d expect.
So… which one wins?
If you just want a stylish, affordable website with some e-commerce power, Squarespace is the clear winner. It’s budget-friendly and great for startups.
If you’re running (or planning to run) a digital business with courses, coaching, or memberships, Kajabi is worth the higher price tag. It saves you the hassle of duct-taping different tools together — and honestly, peace of mind sometimes justifies the cost.
Kajabi vs. Squarespace: Extended Pros & Cons
Both platforms shine in different ways. Kajabi is more of an “all-in-one business engine,” while Squarespace is a “beautifully simple website builder.” Let’s dig deeper.
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| Kajabi Pros | Kajabi Cons |
| ✅ No extra transaction fees — you keep 100% of your sales | ❌ Higher monthly cost (harder for early-stage businesses) |
| ✅ Built-in email marketing automation and sequences | ❌ Can feel intimidating at first — more tools, more to learn |
| ✅ All-in-one: communities, memberships, coaching, courses, and even podcasts | ❌ Templates aren’t as design-rich as Squarespace’s |
| ✅ Funnel builder makes it easy to connect pages + emails | ❌ Limited native integrations compared to Squarespace |
| ✅ 24/7 live chat and email support | ❌ Focuses mostly on digital products, not ideal for physical stores |
| ✅ AI tools for course outlines, email drafts, and content editing | ❌ Heavier on system resources (can feel slower than simpler platforms) |
| ✅ Analytics that go beyond site visits (course progress, revenue reports, etc.) | ❌ Migration from other platforms can be complex |
| ✅ Video hosting included (no need for Vimeo/Wistia add-ons) | |
| ✅ Scales well — from a single creator to a large digital brand | |
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|---|---|
| Squarespace Pros | Squarespace Cons |
| ✅ Low starting price — very accessible for beginners | ❌ Transaction fees on lower-tier plans |
| ✅ Intuitive drag-and-drop editor — easy learning curve | ❌ Limited advanced marketing features compared to Kajabi |
| ✅ Gorgeous templates for almost every industry (restaurants, portfolios, real estate, etc.) | ❌ Membership and course features are basic and sometimes insecure |
| ✅ Integrates with countless third-party apps and tools | ❌ No built-in funnel builder |
| ✅ Blueprint system generates semi-custom templates automatically | ❌ Add-ons for digital products/courses can get pricey |
| ✅ Developer Platform allows custom coding and template creation | ❌ Customer support isn’t 24/7 |
| ✅ Great for physical e-commerce (shipping, taxes, inventory) | ❌ Analytics focus more on site traffic than user behavior |
| ✅ Built-in SEO tools and social media integrations | ❌ Not as scalable if you’re planning to run a full-fledged online business with courses/memberships |
| ✅ Hosting and SSL included — no hidden tech costs | |
Quick Takeaway
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Kajabi: Best if your business model revolves around digital products (courses, memberships, coaching). It saves you from juggling 5–6 different tools. Yes, it’s more expensive, but it’s a serious investment in running an online business.
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Squarespace: Best if you need a stylish, affordable, easy-to-build website — whether that’s for a personal project, a small business, or selling physical products. It’s less overwhelming but also less powerful for complex digital selling.
Final Verdict: Kajabi vs. Squarespace
At the end of the day, Kajabi and Squarespace don’t really compete head-to-head — they’re built for different types of people. Kajabi is like a full digital business command center, while Squarespace is more of a sleek website builder anyone can pick up and run with.
| Kajabi | Squarespace |
|---|---|
| Best for: Creators, coaches, and professionals who want one platform to sell digital products, courses, and memberships. |
Best for: Anyone who needs a beautiful, flexible website — from bloggers and freelancers to small shops and local businesses. |
Kajabi shines when the goal is monetizing knowledge: courses, podcasts, communities, memberships — all wrapped up with built-in funnels, analytics, and marketing. Squarespace, on the other hand, is more open-ended: portfolios, blogs, e-commerce for physical goods, or just a polished online presence.
Go with Kajabi if:
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You’re focused on selling digital products (courses, memberships, ebooks, coaching).
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You want marketing funnels and automation without juggling different tools.
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Tracking customer behavior and advanced analytics matter to you.
👉 Try Kajabi free for 30 days
Go with Squarespace if:
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Your priority is a stylish, professional-looking website.
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You’re selling physical products or running a small store.
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You’d rather rely on third-party apps and integrations for extra functionality.
👉 Get started with Squarespace here
⚖️ Bottom line: Kajabi is the heavy-duty option for digital entrepreneurs, while Squarespace is the simpler, design-first solution for just about anyone who needs an attractive, functional site.