Honestly, I didn’t set out to compare marketing tools today, but here we are. Kajabi, Squarespace… I’ve used both, and I kept tripping over the question: which one actually makes marketing easier? Let me walk you through what I noticed — the good, the frustrating, and the “oh, that’s kinda cool” moments.
| Kajabi | Squarespace |
|---|---|
| Built-in sales funnel creator, plus email automation and advanced segmentation. | Strong email tools, but no funnel builder and fewer segmentation options. |
Kajabi makes funnel building painless — Squarespace, not so much
Kajabi includes a funnel builder designed to tie together your landing pages, forms, and email sequences. The templates even come with pre-written text, so you’re not starting from a blank page — you just tweak and fill in the gaps.
Squarespace, meanwhile, doesn’t have a native funnel tool. You can mimic one by stringing together email automations triggered by customer actions (like someone abandoning a cart), but it’s more of a workaround than a smooth system.
Email automation: both solid, but with different strengths
Kajabi’s email marketing tool is built into the platform. You can send broadcasts, set up automated sequences, and even design visually engaging emails with extras like countdown timers. It’s simple but powerful for guiding subscribers through a journey.
Squarespace also shines with its email marketing product. It offers a huge library of templates, drag-and-drop editing, and automation triggers — plus personalization like adding a subscriber’s name. Built-in analytics help track open rates, clicks, and performance over time.
Segmentation: Kajabi digs deeper
Kajabi lets you segment your audience based on fine-grained details: what they bought, where they are in a course, or preferences they gave when signing up. This makes it easier to send targeted messages that feel relevant.
Squarespace’s segmentation is more limited. The main tool is the “Accepts Marketing” checkbox — so you can separate subscribers who want promotions from those who don’t. Useful, but definitely not as flexible as Kajabi’s filters.
Final word
Kajabi comes out ahead here. Its funnel builder saves time, and the extra layers of segmentation mean better-targeted emails. For anyone serious about converting leads into paying customers, that’s a big deal.
Squarespace still works well if your main focus is clean email marketing and you don’t mind piecing things together manually — but it lacks Kajabi’s all-in-one funnel focus.
👉 Also worth checking out: Kajabi vs Squarespace.
So yeah, no magic winner here. Kajabi feels like it’s trying to be your entire business brain, while Squarespace feels like it’s giving you a polished surface with just enough tools to get by. I still fumble around with both, but at least now I know which one overwhelms me and which one limits me. And maybe that’s the real answer: it depends on what kind of chaos you’re okay living with.