Okay, so I’ve been bouncing between Kajabi and Squarespace lately, and honestly, it’s been… a little messy figuring out the real differences. I kept trying to make Kajabi into something it’s not, and then Squarespace felt too “pretty” but not deep enough. I don’t have all the perfect answers, but I’ll just share what I’ve noticed — maybe it saves you a headache or two..
| Kajabi | Squarespace |
|---|---|
| Built around selling courses, memberships, and funnels, but less freedom in how your site looks. | Known for polished, flexible templates with strong design options. |
Squarespace is friendlier for beginners — Kajabi shines when you’re already set on digital products.
Kajabi is a powerhouse, but with power comes complexity. Its whole system is designed for creating and selling courses, memberships, and coaching programs. If that’s not your main focus yet, it can feel like you’re holding a toolbox filled with tools you don’t know how to use.
Squarespace, on the other hand, doesn’t overwhelm you. It’s built for a wider audience — from freelancers who just need an online portfolio, to small restaurants or real estate agents. Fewer features compared to Kajabi, yes, but that also means it’s easier to grasp when you’re just getting started.
Templates: polished variety vs. practical frameworks
Squarespace is the design darling here. Their templates span across industries — education, photography, restaurants, and more. And with their Blueprint system, you can mix and match elements from existing designs to create something that feels unique (they even brag about “a billion” possible combinations).
Kajabi’s templates, meanwhile, are more functional than flashy. They cover courses, emails, landing pages, and membership sites. The focus is usability and flow, not creative freedom. In other words: Squarespace gives you beautiful canvases, Kajabi gives you solid frameworks.
Both platforms use drag-and-drop editors, so you can move text blocks, images, and videos around without touching code. And if you’re comfortable with CSS or JavaScript, you can tweak even further — from adjusting spacing and fonts to adding small animations.
But here’s where Squarespace edges ahead: its Developer Platform actually lets you go beyond tweaking. You can overhaul existing templates or build your own from scratch, which is huge if you want a site that feels 100% yours.
The takeaway
Squarespace wins in this round. It’s easier for newcomers, and its templates look better out of the box. If you know a bit of code, you can push customization even further with Blueprint and the Developer Platform.
Kajabi, while less flexible in design, isn’t trying to compete here — it’s meant for people who care less about design details and more about building funnels and selling digital products.
By the way remember I went deeper on this topic in Kajabi Vs Squarespace, worth a look.
At the end of the day, I realized it’s not really about which one is “better.” It’s more about where you are right now. If you’re all-in on courses, Kajabi is powerful (and yeah, kinda clunky at first). If you just want a site that looks good without pulling your hair out, Squarespace feels lighter. I’m still figuring out what works for me — but hey, at least now I know why I kept getting frustrated before.