Newsletter Revenue Calculator

Estimate what your newsletter could earn from paid subscriptions, sponsors, ads, affiliate offers, paid recommendations and digital products.

Subscribers

Average open rate (%)

Sends per month

How does your newsletter make money?

Paid subscriptions Sponsors / ads Affiliate offers Paid recommendations Digital products

Paid subscriptions

Estimate from conversion I know my paid subscribers

Free-to-paid conversion (%)

Monthly subscription price ($)

Sponsors / ads

Pricing model

Fill rate (%)

Affiliate offers

Affiliate clicks / month

Conversion rate (%)

Average commission ($)

Paid recommendations

New subscribers / month

Accepting recommendation (%)

Average payout ($)

Digital products

Buyers / month

Average order value ($)

Why This Newsletter Revenue Calculator Is Different

More than one revenue streamModel paid subscriptions, sponsors, affiliate revenue, paid recommendations and digital products together.

Sponsorship + CPM tools includedEstimate what to charge or reverse-engineer the economics of an ad offer without leaving the page.

From revenue to executionSee how your monetization mix translates into monthly economics and which parts can be run natively on Beehiiv.

How Newsletter Revenue Is Calculated

Newsletter revenue usually comes from a mix of recurring subscriptions, sponsorships or ads, affiliate offers, paid recommendations and products. The calculator combines only the revenue streams you select instead of assuming every newsletter monetizes the same way.

Calculate Newsletter Sponsorship Rates

The Sponsorship Calculator uses your audience size, open rate, pricing basis and target CPM to estimate a base rate per issue and package pricing.

Calculate Newsletter CPM and Ad Pricing

The CPM & Ad Calculator can work in both directions: enter a sponsor offer to see its effective CPM and CPC, or enter a target CPM to estimate the corresponding ad price.

Paid Newsletter Revenue

For paid newsletters, monthly subscription revenue is driven mainly by the number of paid readers and the subscription price. If you do not know your paid-reader count yet, the calculator can estimate it from your total subscribers and a conversion assumption you choose.

Newsletter Revenue Streams Compared

Revenue stream	Depends mainly on	What this tool calculates
Paid subscriptions	Paid readers × price	Monthly and annual subscription revenue
Sponsorships / ads	Audience, opens, CPM/CPC or flat rate	Expected sponsor and ad revenue
Affiliate offers	Clicks × conversion × commission	Estimated affiliate revenue
Paid recommendations	New subscribers × acceptance × payout	Estimated recommendation revenue
Digital products	Buyers × average order value	Estimated product revenue

Still choosing a platform? Find the best newsletter tool for your needs →