ClickFunnels for Lead Generation

ClickFunnels offers businesses a one-stop-shop for generating leads.

Platform features include lead-magnet funnels websites landing page and third-party surveys and quizzes.

Takeaways from

  • Create marketing funnels and host lead magnets using ClickFunnels.
  • After lead generation, businesses can use ClickFunnels for marketing products and services.

ClickFunnels: A Lead Generation Tool for Businesses

ClickFunnels offers businesses a variety of options to generate leads.

  • Forms– Businesses can include forms on their landing pages and funnels to allow prospective customers to input their information.
  • Lead magnets– Businesses can offer downloadables such as PDFs or e-books in exchange for lead details.
  • Embed Surveys and Quizzes ClickFunnels does not have its own quiz or survey creator, but it allows users to embed one from a third party in order to generate leads.
  • Completed Sales Funnels– Once a lead opts in, businesses can put them into a marketing automation flow that will move them along the sales funnel.

Lead generation examples using ClickFunnels

We’ve created four ClickFunnels 2.0 lead generation examples to help you better understand how businesses are using ClickFunnels.

1. ClickFunnels 2.0

2. Checklist of the Ultimate Home Defense Hacks

This example is a ClickFunnels 2.0 lead magnet funnel where visitors to the site can receive a checklist by exchanging their name and email.

3. Awesome REI

Awesome REI creates leads by providing a free video to prospective customers in exchange for an email. The video can either be hosted by ClickFunnels or delivered automatically.

4. Mass Minority

Mass Minority, a marketing firm, generates leads on ClickFunnels for legal professionals. The platform is also used by them to generate their own leads.

A booking calendar has been embedded on the landing page of ClickFunnels for 2.0 to allow leads to schedule an appointment.

5. Event Planning Blueprint

Event Planning Blueprint helps events businesses grow. A lead magnet appears when you leave the website.

6. National Guitar Academy

National Guitar Academy, an online guitar school. To generate leads, the company uses an email signup form where people are required to enter their email address and name.

ClickFunnels Features for Lead Generation


ClickFunnels is a website builder with a variety of features, including embedded surveys and forms.

Features and tools of the platform include:

  • Drag-and drop builder
  • Templates
  • Surveys and forms embedded
  • You can also read about the advantages of using

ClickFunnels has a blog tool which allows businesses to create posts that can generate organic traffic for their lead generation offers.


Lead generation can also be done using the platform’s funnels.

ClickFunnels’ Recipes feature includes lead magnets, opt-in funnels, and webinar registration.

You can use this to give a potential customer an invaluable resource in exchange for the information they provide. You can offer PDFs, checklists and e-books as examples.

Additional funnel tools

  • Forms
  • Surveys and quizzes embedded into web pages
  • Drag-and drop builder
  • Upsells and Downsells
  • You can also read about the advantages of using

Landing Pages

ClickFunnels offers a landing-page builder to help companies quickly create pages and start generating leads.

Landing page tools include

  • Drag-and drop builder
  • Call to Action
  • Registration for events
  • Forms that require opt-in
  • Lead Magnets
Pro-TipUnlimited pages of landing are a standard feature. This means that subscribers can create as many landing pages as they want.

Email Marketing

A company will likely follow up on a lead to start the sales process.

You can send emails to people who have filled out a contact form.

ClickFunnels Email Marketing Features include:

  • Drag-and drop builder
  • Templates
  • Broadcasting
  • Schedule
  • Segmentation
  • You can also find out more about the Automated Vehicles by clicking here.


ClickFunnels offers a Workflow feature that automates the marketing and sales processes of businesses.

Businesses can use the information that is provided by this feature for marketing products and services. A lead must have entered their contact information in order to enter a flow.

You can create workflows using the following tools:

  • Conditional logic
  • Triggers, actions
  • Segmentation
  • Zapier Webhooks integration
  • Direct integrations
  • A/B Testing

Contact Management

Contact Management is a key ClickFunnels solution that companies who generate and manage leads should be aware of.

Businesses can view the following information on each lead:

  • Contact Information
  • Purchased Products
  • Tags
  • Notes

This can be used by companies to identify specific leads who are then entered into workflows based on behavior.

What ClickFunnels Subscription is Needed to Generate Leads?

The number of websites or funnels a company needs will determine whether they choose a ClickFunnels plan for lead generation.

We recommend the Basic plan for those who are just starting out or have a small business. Those with larger needs can choose the Pro or Funnel Hacker plans.

Features Basic Plan Pro Plan Funnel Hacker
Website(s) 1 1 3
Funnels 20 100 You can also find out more about
Landing Pages You can also find out more about You can also find out more about You can also find out more about
Email Marketing
Workflows (automation).
Contact Management

ClickFunnels Subscription Plan Pricing:

  • Basic – $147 per month
  • Pro – $197 per month
  • Funnel Hacker – $297 per month
Pro-TipWe recommend that business consider an annual subscription plan as they can save $3,648 annually.

What software does ClickFunnels replace for lead generation?

ClickFunnels offers a one-stop-shop platform that can replace many software subscriptions.

The following software is included in the subscription:

  • Unbounce
  • LeadPages
  • Pipedrive
  • HubSpot
  • MailChimp
  • Typeform
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