ClickFunnels Ab Testing

Use ClickFunnels to A/B-test pages and emails.

Compare two emails or pages and determine which one performs better.

Building the best email or page will improve conversions, and help generate more sales.

Takeaways from

  • A/B Test Email Campaigns and Pages on ClickFunnels 2.1
  • Try different headlines and images, as well as buttons, text and other elements
  • Optimize your email and web pages to improve performance

Why should I use A/B testing on ClickFunnels?

What are the benefits of A/B testing on ClickFunnels?

  • Test E-mails Alter the subject line and messages in your email. Also, change the design and the links.
  • Test Landing Page – Change the headlines, messages, colors, buttons, and other features in order to determine which one is most effective for getting visitors to take action on the land page.
  • Optimize Your Campaigns– Test and compare different elements to optimize your campaigns and generate more sales and leads.

ClickFunnels 2.0: Common Mistakes in A/B Testing

  • Too Many Elements– It is difficult to determine which element caused the change. Change only one element per A/B-test.
  • Test size– The more people you have in your audience, then the more accurate the results.

If you have only a few visitors to your site, it is more likely that their purchasing patterns are a result of a random coincidence. If you send a sample of 250,000 people to each page and then 50,000 people buy on page A but only 2,000 on page B, you will have more conclusive results.

How to A/B test a page on ClickFunnels 2.

  1. You can A/B-test the page by opening the funnel.
  2. Select Split Test Page. Select Split Test Page.
  1. Click Apply to apply the changes.
  1. Click the + symbol in the Test Path. Choose whether you wish to create a Page Path or a Split Path.
  1. Select the Page.
Note! You can choose Split Path to decide if you’d like to run a Test, or a Decision.
You can create another split-test using the option Test. The decision is based on the user’s history or activities.

  1. Select a template to start from scratch or New Page.
  1. Click Create Page and enter the details of your page.
  1. Click Edit on the new page to create your page using the Page Editor.
  2. Save your changes on the new page.

Your A/B test is now ready.

How to check the results of an A/B test on ClickFunnels 2.1

  1. Click on the three dots at the top-right corner of your funnel.
  2. Turn on the Analytics option.

Below each page, you will see the results of A/B testing.

After you’ve gotten the results, remove the page that doesn’t perform well.

How to remove an A/B test on ClickFunnels 2.

  1. Click the X when you hover over the split test.
  1. Choose the path you wish to remove.
  2. Click on Remove.

How to A/B test an email in a workflow on ClickFunnels 2.

  1. Open the Workflow that you wish to A/B-test.
  1. Click the + button.
  1. Select Split Test.
img>Select Split Test. src=”×639.png”/>
  1. To adjust traffic, click on Split Test under the Workflow Editor.
  2. Click the + button below the A and B.
  1. Click on Send Email.
img Alt=”Select Email.” src=”×639.png”/>
  1. Split test the emails that you have created.

Your A/B test is now ready.

What Should You A/B-Test on ClickFunnels v2.0?

ClickFunnels 2.0 allows you to A/B-test any page element. Some elements are more important than others, such as headlines and images.

You can A/B-test repeatedly until you find the perfect funnel. You can test headlines to see which one performs best. After you have found the headline that converts the best, you can test other elements, such as the color of your call-to action button.

Start with the elements below as they will most likely have the biggest impact on your conversion rate. After these elements have been tested, and the results based on them changed, you can test minor ones.

Here are some of the most important A/B testing elements.


The first thing a potential client sees when they land on your website is this headline. The headline should be enticing and encourage visitors to stay.


The subheadline is what will keep the user engaged if your headline grabbed their attention. Subheadlines should provide more information to the user and help them understand why they require your offer. Use the subheadline as a way to highlight the main benefits of your deal.

Call to Action

The text should tell the customer exactly what you expect them to do. It should be direct and clear. Your users should easily understand what they need to do and how it will benefit them.


Use a color for your button that contrasts well with the theme. The color must be easily visible and stand out. Compare different colors to determine which ones convert best.

Button Text

This is what you will write on your CTA. Use something direct and more beneficial for your customers, such as ‘Click Here to Access Unlimited Knowledge’, rather than something generic, like Join Here.

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