ClickFunnels Vs Activecampaign

ClickFunnels is a platform that allows businesses to build an online presence, promote their business, and sell goods and services.

The platform offers a range of tools to help you achieve this. These include e-commerce, membership sites, email campaigns, automation, and courses.

ActiveCampaign is a good alternative for those who don’t need these features but would rather have a less expensive alternative.

  • ClickFunnels 2.0 is available for $147 per month.
  • FittleProject ranks ClickFunnels as the third platform.
  • Trustpilot has given ClickFunnels a rating 4.6/5.
  • This comparison shows that ClickFunnels is the clear winner.
  • ActiveCampaign is available for $49 per month.
  • ActiveCampaign does not rank among the top 10 platforms on FittleProject
  • Trustpilot has given ActiveCampaign a score of 3.2/5
  • ActiveCampaign can be a great alternative to marketing platforms

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Takeaways from

ClickFunnels 2.0 vs ActiveCampaign: Differences between the two

Customers should be aware that there are many differences between ClickFunnels and ActiveCampaign:

  • Primary focus – ActiveCampaign is primarily focused on being a platform for marketing, whereas ClickFunnels has website, funnels and tools to create and host products.
  • Pricing ClickFunnels 2.0 plans start at $147 a month. ActiveCampaign starts at $23 a month.
  • Subscription Plan– ActiveCampaign provides customers with four products that offer a total of 10 subscriptions plans. ClickFunnels, on the other hand has only three subscriptions plans.
  • CRM– ActiveCampaign offers a CRM to manage contacts and customers, while ClickFunnels has only contact profiles.
  • Digital Products – ClickFunnels 2.0 offers native builders of digital products, including membership sites and courses, while ActiveCampaign doesn’t.
ClickFunnels 2.0 ActiveCampaign
Starting Price $147 per month $23 per month
Discounts $240 to $3,468 per annum Get up to 30% off your annual purchase
Transaction fees 0% 0%
Type of Platform All-in-one Marketing Platform
Native Builders Landing pages, funnels, websites Landing pages, email marketing
Native Digital Products are supported Membership sites and courses
Native E-Commerce Solutions
Native Email Marketing
Native Automation
Integrations and API Access

What are ClickFunnels 2.0 & ActiveCampaign?

ClickFunnels is an all-in one platform that includes the following tools and features:

  • Websites
  • Landing Pages
  • Funnels
  • Courses
  • Members-only sites
  • Workflows (automation).
  • Email marketing

You can use these tools to build an online presence, generate new leads, create membership sites and courses, and sell digital and physical products and services.

ActiveCampaign offers these marketing tools:

  • Email marketing
  • You can also find out more about the Automated Vehicles by clicking here.
  • Integrations
  • Landing Pages

Platform is used primarily to sell and market products, with a focus on automation and email marketing.

ClickFunnels 2.0: Pros and cons


  • All in One– This platform includes all the tools needed to run a company, such as marketing, sales and product hosting.
  • Easy-to-Use ClickFunnels 2.0 offers a great experience for users with its intuitive dashboard, drag and drop builders, and tutorials.
  • A 44-Day Test The company offers prospective clients a A 44-Day Test which they can claim if they combine their 14-day free-trial with a 30 day money-back guarantee.

You can also find out more about Cons

  • Pricing ClickFunnels’ 2.0 entry-level plan begins at $147 per monthly, which is much higher than any other alternative.
  • Basic Customer Relationship Management– Contacts is the only CRM tool available, and is not enough for most sales teams.

ActiveCampaign: Pros and cons


  • Pricing The entry-level plan for the platform costs only $23 per monthly, which is a very reasonable price.
  • Subscription Plan– ActiveCampaign offers four products with multiple subscription plans.
  • Integrations– The platform offers many direct integrations that provide marketing functionality for existing businesses.

You can also find out more about Cons

  • Limited ActiveCampaign is lacking many tools and features, including websites and funnels.
  • CRM Tool – This platform has a CRM, but it’s not as advanced. It may not be enough for large companies.

ActiveCampaign vs ClickFunnels 2.0: Websites, landing pages, and funnels


ClickFunnels 2.0 is a drag and drop website builder. It allows users to create websites using the following tools.

  • Templates
  • Forms that require opt-in
  • List the products and services
  • Checkout Pages
  • Blog
  • Login to digital product area
  • Connect landing pages with funnels

ActiveCampaign, on the other hand does not offer a website-building tool. If a user needs one, they will need to use a third party platform.

ClickFunnels wins the website comparison.

Landing Pages

The landing page builder in ClickFunnels is ideal for creating login pages, collecting leads, and selling services and products.

ClickFunnels 2.0 offers these tools to build landing pages:

  • Drag-and drop builder
  • List the products and services
  • Registration for events
  • Payments
    • One-time
    • Subscribe to our Newsletter

ActiveCampaign has a page builder that includes the following tools and features:

  • Templates
  • Drag-and drop builder
  • Forms
  • Marketing Integration
  • You can also read about the advantages of using

ClickFunnels and ActiveCampaign landing page tools are tied.


ClickFunnels 2.0 is a powerful tool that includes these features:

  • Drag-and drop builder
  • Recipes (templates).
  • Pages
    • Opt-in
    • Sales
    • Check out
    • Upsell
    • Downsell
    • Order Bump
    • Redirect
  • Marketing Integration

Upsells and downsells , as well as order bumps , are great features that allow users to maximize revenue by offering complementary items to customers.

ClickFunnels is the clear winner. ActiveCampaign doesn’t have any native tools for funnels, so ClickFunnels wins.

ClickFunnels 2.0 and ActiveCampaign: Digital and physical products

ClickFunnels supports the creation, hosting and delivery of membership sites and courses.

The course tools on the platform include:

  • Recipes (templates).
  • Build your own home
  • Video Hosting
  • Course structure
    • Lessons
    • Sub-modules
    • Modules
  • Thumbnails
  • Scheduled and drip content
  • User management
  • Note-taking for internal use

ClickFunnels 2.0 membership site features include:

  • Site Builder
  • Login Area
  • Hosted Content
    • Video
    • Webinars
    • Training
    • Courses
  • Subscriptions

ActiveCampaign loses the head-to-head because it does not offer any tools for courses or membership sites.

Email Marketing: ClickFunnels 2.0 vs ActiveCampaign

ActiveCampaign 2.0 and ClickFunnels have an email marketing solution that has the following features.

  • Drag-and drop builder
  • Templates
  • Broadcasting
  • You can also find out more about the Automated Vehicles by clicking here.
    • Flows
    • Sequences
  • Segmentation
  • Scheduled content
  • Mobile optimized
  • You can also read about the advantages of using

ActiveCampaign offers many tools to advanced users.

  • Multi-user editing
  • Revision History
  • Geotracking

ActiveCampaign is the winner of our email marketing contest because it has many advanced features ClickFunnels does not.

Automation: ClickFunnels 2.0 vs ActiveCampaign

ClickFunnels’ automation tool is Workflows. It links all assets across the platform.

Workflows also allows integration with third party platforms that can be integrated into flows.

This automation tool was designed to automate marketing for products and services.

ActiveCampaign offers two automation tools, Sales Automation and marketing Automation.

Sales Automation software can be linked to CRM to provide the following functionality.

  • Update deals automatically
  • Automated lead scoring
  • Segment leads
  • Trigger automation

The tools allow businesses to quickly identify those customers who are most likely to buy, saving time and increasing sales.

Marketing Automation is the second tool. It has these features:

  • Automate email follow-up
  • Find out who is most active on social media
  • Integrate Third-Party Platforms

ActiveCampaign is the best platform for automation because it has an excellent set of tools.

CRM: ClickFunnels 2.0 vs ActiveCampaign

Contacts is the only CRM available in ClickFunnels 2. It provides businesses with an entire customer profile.

You can find the following information in a profile.

  • Contact Information
    • Name
    • Phone Number
    • Email
    • Address
  • Purchased Products
  • Subscribe to Active Subscriptions
  • Tags
  • Segments

ActiveCampaign, on the other hand has a much more comprehensive CRM that includes these tools:

  • Contact management
  • Lead History
  • Sales pipeline
  • Drag-and-drop and automated updates
  • Visual pipeline
  • Email Integration
  • Phone Integration
  • iOS CRM app

ActiveCampaign offers far more sophisticated CRM tools than ClickFunnels, making it the clear winner.

ClickFunnels 2.0 and ActiveCampaign: Reporting and analytics

ClickFunnels has reporting tools that are available for each asset users can create.

  • Landing pages, websites, funnels
    • Visitors
    • Opt-ins
    • Orders
    • Subscriptions
    • Average cart value
    • Conversion Rate
  • Courses
    • Completion statistics for users
    • Tracking progress
  • Members-only sites
    • Subscribe to Active Subscriptions
  • Email Marketing
    • Open rate
    • Click-through rate
    • Click Here
    • Purchases

ActiveCampaign offers a WordPress plugin called Site Tracking, which is an analytics tool for tracking visitors to your website.

The Site Tracking tool allows users to track:

  • Sign up forms
  • Goal tracking
  • Event tracking
  • Reporting in Advance
  • Lead scoring
  • Training and Support

This tool is extremely powerful, as it allows businesses to incorporate visitors’ behavior on the site into automated flows.

ActiveCampaign’s Google Analytics direct integration is recommended for other platform features such as landing pages and email marketing.

Geotracking is another tracking tool provided by the platform. It tracks the location of a visitor to a website and can be used for geotargeted campaigns.

ClickFunnels wins the comparison because ActiveCampaign does not have native reporting tools.

ClickFunnels 2.0 and ActiveCampaign: Integrations

ClickFunnels 2.0 only has a few integrations that allow you to connect with third-party platforms. These include:

  • ClickFunnels Classic
  • Stripe
  • Paypal
  • NMI

Zapier Webhooks, for example, is a third-party platform that can be integrated with the platform via its API.

ClickFunnels allows third-party platforms to be integrated directly into its marketing automation flows.

ActiveCampaign offers hundreds of direct integrations with popular platforms.

Here are some examples of direct integrations that it supports:

  • Google Analytics
  • Shopify
  • WordPress
  • Paypal
  • Stripe
  • Square
  • Unbounce
  • Zapier

Developers can also connect to other platforms using the API.

ActiveCampaign has a wider range of direct integrations, so we would give them the win.

ClickFunnels 2.0 does not require any integrations. Both have access to APIs.

ClickFunnels 2.0 and ActiveCampaign: A comparison of affordability

ClickFunnels’ 2.0 offers three different subscription plans.

Core features include access to custom domains, websites, funnels and membership sites.

The difference between subscription plans is how many assets a user may create.

Pro-TipsThe platform offers a 14-day free trial to new users. They can also save up to $3468 annually by signing up for an annual subscription.

ActiveCampaign offers four different products and subscription plans.

  • Marketers
    • The Plus Plan is available for $70 per month (1,001 contacts).
    • The Professional Plan is available for $187 per month (2,500 Contacts).
    • The Enterprise Plan is not priced.
  • Sales
    • The Plus Plan is $23 per seat, per month
    • The Professional Plan is $59 per seat, per month
    • The Enterprise Plan is not priced.
  • Bundles
    • The Plus Plan is $116 per month (1,001 contacts).
    • The Professional Plan is $482 per month for 2,500 contacts.
    • The Enterprise Plan is not priced.
  • Transactional email – Starting at $15 per month plus $1.80 for every 1,000 emails.

ActiveCampaign’s pricing depends on both the plan selected by the user and the number or contacts they need.

To get a price that is accurate, users should take into account their specific needs.

ActiveCampaign being a marketing platform means that it’s likely the company will require additional subscriptions from third parties to host and deliver their products and services.

The price comparison would need to include this additional cost.

When comparing the cost of ActiveCampaign to ClickFunnels’ entry-level pricing, many companies may find that it is cheaper.

ClickFunnels is more affordable than other platforms.

Bottom Line

ClickFunnels is superior to ActiveCampaign after testing and reviewing both platforms.

It is superior because it has more tools and features, including websites, funnels and digital products.

ClickFunnels’ 2.0 pricing plans are also more transparent, and there’s no need for third-party subscriptions, as the platform is all-in one.

ActiveCampaign is only recommended for businesses that already have an online presence, are looking for a marketing tool but do not want to switch platforms.


Does ActiveCampaign 2.0 have the same features as ClickFunnels?

ActiveCampaign 2.0 and ClickFunnels have many features in common, including landing pages, automation, and email marketing. ActiveCampaign also has a CRM. ClickFunnels’ 2.0 additional features includes websites, blogs and digital products.

Is ClickFunnels 2.0 Better than ActiveCampaign?

is a better platform because of its simpler pricing and more tools like digital products and funnels.

Does ActiveCampaign cost less than ClickFunnels?

ActiveCampaign starts at just $23 per month, but it can go up to hundreds of dollars depending on the business’s requirements. In contrast, ClickFunnels 2.0’s entry-level subscription costs $147 per month. The cheaper platform is determined by the subscription that a user needs.

Should I use ClickFunnels 2.0?

For businesses that are looking for an all-in one solution, ClickFunnels is the best option. ActiveCampaign suits companies who already have marketing tools.

Is ActiveCampaign easier to use than ClickFunnels?

Both clickFunnels 2.0 as well as ActiveCampaign have dashboards that are easy to navigate, pop-ups and how-to guides. Both platforms offer excellent support to help users if they are stuck.

Is ClickFunnels 2.0 and ActiveCampaign Free?

Both ActiveCampaign and ClickFunnels 2.1 offer a 14-day trial. ClickFunnels 2.1 also offers a 30-day guarantee. This means that users can try the platform risk-free for 44 days.

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