ClickFunnels Vs WordPress

ClickFunnels is a platform that allows users to create landing page, funnels and websites. Subscribers can host and sell products, services, membership sites and courses.

ClickFunnels’ 2.0 great features are not without their drawbacks. These include its high price and lack of advanced customization.

WordPress is a great alternative for those who are looking for a self-hosted solution that’s affordable and highly customizable.

  • ClickFunnels 2.0 is available for $147 per month.
  • FittleProject ranks ClickFunnels as the third platform.
  • Trustpilot has given ClickFunnels a rating of 4.66/5.
  • This comparison shows that ClickFunnels is the clear winner.
  • Download WordPress for free
  • WordPress does not appear in FittleProject’s Top 10 List
  • Trustpilot has given WordPress a 3/5 rating
  • WordPress is an alternative.

Takeaways from

ClickFunnels 2.0 and WordPress: Differences between the two

Understanding the differences between platforms is essential when choosing the best platform for your business.

We’ve highlighted seven key differences between ClickFunnels 2.0 and WordPress:

  1. Types of Platform ClickFunnels is an all-in one platform that allows businesses to start selling right away. WordPress, on the other hand, is self-hosted. This means that users are responsible for hosting their own software.
  2. Pricing – As an open source platform, WordPress can be downloaded and used for free, whereas ClickFunnels has a subscription model that starts at $149 a month.
  3. Technical knowledge required Because WordPress is self hosted, users require technical knowledge. ClickFunnels, on the other hand requires no technical expertise and offers drag-and drop builders.
  4. Native builders– ClickFunnels has native website and funnel builders. landing pages are also available. WordPress users will need to download plugins, themes, and software from third parties in order to access the functionality.
  5. Digital Products ClickFunnels 2.0 has an course creator, a hosting solution, a delivery solution and a member site. WordPress, on the other hand, requires that businesses use a third party platform in order to accomplish this.
  6. Physical Product: E-commerce businesses can use ClickFunnels to sell products. WordPress does not have this native feature.
  7. Marketing & Automation WordPress does not offer native email marketing & automation. ClickFunnels has email campaigns and workflows.
ClickFunnels 2.0 WordPress
Starting Price $147 per month Download free software
Discounts $240 to $3,468 per annum N/A
Transaction fees 0% 0%
Type of Platform All-in-one Self-hosted
Technical Knowledge Required No, You can find out more about this by clicking here.
Native Builders Landing pages, funnels, websites
Native Digital Products are supported Membership sites and courses
Native E-Commerce Solutions
Native Email Marketing
Native Automation and

Before we begin the comparison of specific features and tools, it is important to note that there are actually two versions: (the most popular) and, a free open-source solution, offers customization and monetization options.

This article is a comparison of and other platforms.

What are ClickFunnels 2.0?

The ClickFunnels 2.0 all-in one solution is a powerful tool for creating, hosting and advertising products and services, as well as selling and delivering them.

The platform includes:

  • Funnels
  • Websites
  • Landing Pages
  • Forms
  • Courses
  • Members-only sites
  • Email marketing
  • You can also find out more about the Automated Vehicles by clicking here.
  • Integrations

ClickFunnels is a platform that can be used by both brick and mortar and online businesses. Here are some examples of ClickFunnels customers:

WordPress, on the other hand, is a self-hosted open-source platform.

It means that the user downloads the software, and then hosts it on a web server.

The native features of the software are therefore very limited, but the potential for what can be created by businesses is virtually unlimited.

WordPress is a platform that has thousands of users. This means there are many themes, landing pages and other features for it.

WordPress has many limitations, but businesses can still create a solution by using third-party platforms or integrations.

ClickFunnels 2.0: Pros and cons


  • Free trial ClickFunnels offers new customers a free 14-day trial of the platform.
  • All in One Solution — As this platform is an “all-in one solution”, users do not have to worry about any technical issues. They can focus solely on creating and marketing products.
  • Support ClickFunnels 2.0 offers guides and tutorials on every topic. They also offer live chat support to help with more specific questions.

You can also find out more about Cons

  • Pricing ClickFunnels starts at $147 a month and can go up to $297. This is an incredibly high price, especially for a new business.
  • Customization Due to ClickFunnels’ turnkey nature, it lacks advanced customization features.
  • ClickFunnels 2.0 is Not For All Businesses– If your business does not focus on digital products (i.e. a blog), then ClickFunnels 2 would not be a good solution.
  • Other digital products – Businesses that focus on coaching, podcasting or selling access into communities require a third party platform to deliver their products.

WordPress: Pros and cons


  • Free WordPress is available for free download.
  • Third Party Platforms There are thousands platforms that are built for WordPress. This means the features available are vast.
  • Developers Community As an open-source software, it has a large developer community who can assist you in finding technical solutions.

You can also find out more about Cons

  • Technical knowledge To use WordPress, the user must install and integrate WordPress with other platforms. This requires technical knowledge.
  • Variable pricing– The price of an item can rise quickly depending on its complexity, and if it requires technical support and subscriptions to third-party platforms.
  • Clunky– Companies may use different platforms and solutions, so they might integrate differently from an all-in one platform.

User Experience: ClickFunnels 2.0 vs WordPress

ClickFunnels has a great user experience. The layout is easy to use.

The platform also provides pop-ups and guides for users to create landing pages, websites, funnels or products.

Drag-and-drop builders allow users to quickly and easily customize, change, or replace any element on the page.

Before subscribers can even start using WordPress, however, they must download and install the software.

After the hosting has been configured, you can download themes and any other elements that you want, like email marketing, webinar hosting and courses.

The user experience is poor and frustrating if the users do not have the necessary technical knowledge.

ClickFunnels is the best user experience because it has everything in one place and you can create all the elements using the drag-and drop builders.

ClickFunnels 2.0 and WordPress: Websites, landing pages, and funnels

ClickFunnels has a native builder that allows subscribers to create landing pages, funnels, and websites.

Businesses can choose from three different options:

  • Leads to collect
  • Book appointments and schedule bookings
  • Sell both digital and physical products
  • Webinars to host
  • Blogs are a great way to share your thoughts and ideas.

The website builder includes:

  • Drag-and-drop editor
  • Asset integration
  • Login to Membership and Courses
  • Forms
  • Pop-ups
  • Native blog
  • Domains customisable
  • Mobile responsive

The funnel feature of the platform is also an effective tool to increase conversion rates and order values.

Here are some other funnel tools to complement the drag-and-drop builder:

  • Templates
  • Upsells
  • Downsells
  • Pricing Options
    • Pay once
    • Subscribe to our Newsletter
  • Optimize for different objectives
    • Sales
    • Sign ups
    • Opt-ins
    • Book Now
  • Login to your membership or course

The landing page builder is also available, which is basically a single-page funnel.

The same features and tools are available as in a funnel builder, but they’re a single-page design instead of a multistep one.

ClickFunnels 2.0 offers a wide range of features to help business owners create a complete web presence.

WordPress, on the other hand, does not offer a native landing page or funnel tool.

They do offer a variety of themes that users can download.

Online, you can find thousands of website themes, landing page templates, and funnel builders.

WordPress users can browse themes and platforms to find the right one for them.

ClickFunnels is the clear winner of this comparison, given the wide range of features available for landing pages, funnels, and websites.

Digital Products: ClickFunnels 2.0 vs WordPress

ClickFunnels has native solutions to create, host, and deliver a variety of digital products.

This includes courses, membership websites, and digital downloads.

ClickFunnels can also be used to sell digital products that are hosted on third party platforms.

There are many tools and features that can be used to create excellent lessons. These include:

  • Templates
  • Organization
    • Lessons
    • Modules
  • Scheduled and drip content
  • Learner Management
    • Edit the permissions of individual learners
  • Course Analytics
  • Note taking for internal use
  • Coming Soon Pages
  • Mobile-responsive design

ClickFunnels 2.0 allows users to create, host and sell membership sites.

Users can host video lessons, webinars and downloads.

The access to a membership site is usually sold as a monthly subscription, providing business owners a stable source of recurring income.

WordPress does not have a native solution for digital products, so businesses are forced to purchase access through a third party platform.

BuddyBoss is an example of a platform from a third party that offers WordPress users similar functionality for digital products.

The WordPress solution allows site owners to create membership sites and sell courses.

This solution is priced at $228 annually, and billed on an annual basis.

ClickFunnels is clearly the winner because WordPress does not offer digital products natively for site owners.

ClickFunnels 2.0 and WordPress: Physical Products

ClickFunnels has an option called Global Products, which allows users to create digital products, then add them their landing pages and funnels.

Subscribers can also take advantage of the platform’s automated funnels, templates and A/B tests.

Note: The platform is not currently able to support a full catalog of products. It’s better suited for individual product funnels.

WordPress does not have any tools for e-commerce, physical products or a marketplace.

Platform users must use a landing-page, funnel or theme for their site to display products. They can also integrate email marketing in order to send confirmation emails and update the status of orders.

Marketing Features: ClickFunnels 2.0 vs WordPress

Email and SMS

ClickFunnels has a complete solution for email marketing. It provides all the features of a standalone platform, such as:

  • SMTP Solution
  • A/B Testing
  • There are many different types of campaigns
    • Broadcasting
    • Flows/Sequences
    • Newsletter
  • Workflow Integration
  • Segmentation
  • Templates
  • Drag-and drop builder
Note!Neither platform offers a native SMS messaging provider. Users of ClickFunnels and WordPress can access this service through a third party provider.

You can also find out more about the Automated Vehicles by clicking here.

Workflows is a powerful tool in ClickFunnels 2.

This tool allows users to link all assets created on the platform together and automate their marketing and sales processes.

Sending email marketing messages to those who have opted in for a webinar is one way ClickFunnels users can use this tool.

Then, they can be sent a link to a webinar that has already been recorded where they can buy a product or service.

This tool automates all the processes.

As WordPress does not have native automation tools, you will need to use third-party solutions, like Zapier.

It should come as no surprise that ClickFunnels is superior to both platforms after using their marketing and automation tools.

ClickFunnels 2.0 Integrations: WordPress vs ClickFunnels

ClickFunnels is a one-stop platform. This means that subscribers do not have to use integrations. All the tools and features to sell and market products are built into the platform.

Users are only provided with a limited range of Direct Integrations. This includes:

ClickFunnels gives its users access to APIs, so they can use Zapier. This allows them to connect with thousands of third party apps.

WordPress, on the other hand, has thousands of platforms and apps that are directly integrated.

It is possible because WordPress has an active developer community which creates and sells applications.

Some examples include:

  • E-commerce
  • Community Members
  • Courses
  • Members-only sites
  • Calendars
  • Booking and scheduling
  • Image compression
  • You can also read about the advantages of using
  • You can also find out more about SEO by clicking here.

Reporting and analytics: ClickFunnels vs WordPress

ClickFunnels gives its subscribers access to an entire suite of analytics and reporting tools. These include the following assets.

  • Website, landing page, and funnel
    • Visitors
    • Bounce rate
    • Opt-ins
    • Orders
    • Conversion Rate
  • Sales
    • Subscriptions
    • Orders for Products
    • Sales trends
  • Courses
    • Track your progress with the Progress Tracker
    • Most viewed lessons
    • Points where the users stopped
  • Email marketing
    • Open Rates
    • Click-through rates

These tools provide a clear picture of the performance of marketing campaigns and how they can be improved.

Users can compare ClickFunnels’ 2.0 reporting and analytics features to WordPress’s. ClickFunnels is the more advanced solution.

Users tend to use Google Analytics because WordPress reporting is limited.

Support and migration: ClickFunnels vs WordPress

ClickFunnels 2.0 offers a wealth of resources to its users on the blog. These cover nearly every tool and feature.

These posts are designed as step-by-step guides to help users resolve their issues.

The platform does not offer specific migration support but it has several tutorials as well as a live chat support team that is available to help you.

WordPress is an Open-Source platform and does not offer any migration assistance or support.

There are a number of unofficial Facebook groups that can offer assistance.

ClickFunnels 2 offers better migration and support features.

Affordability of ClickFunnels 2.0 and WordPress

WordPress is an open source project and does not charge one-time or subscription fees.

WordPress users may be able to get started for as little as $50 per annum on a domain name and hosting.

WordPress users must purchase subscriptions to third-party platforms and apps to access similar features.

Users may have to buy a membership app, checkout solution or themes and funnels.

In order to determine the real price, users should know exactly which subscriptions are required.

ClickFunnels has a simple subscription pricing model, which charges users on a monthly basis and offers yearly discounts between $240 to $3,468.

There are three different pricing plans for ClickFunnels 2.

  • Basic Plan: $147 per Month
  • The Pro Plan is $197 per month
  • The Funnel Hacker $297 per month

ClickFunnels 2.0 offers subscribers almost all of its features and tools.

The main difference between subscription plans is how many websites, funnels and admin users you can create and have.

Once a subscriber upgrade to the Funnels or Pro plans, they will have access to these features:

  • Affiliate Program
  • API Access
  • Share Funnels
  • Liquid theme Editor
  • Maintenance mode Plan for CF1

We consider ClickFunnels’ 2.0 plans to be a good value given the wide range of features and tools that it offers.

WordPress, being open-source, is more affordable than the other platform.

The cost of ClickFunnels can quickly add up if WordPress users require many of the native features such as memberships, courses, funnels and workflows.

We recommend that you compare the features before choosing a platform, because affordability depends on your needs.

Bottom Line

ClickFunnels 2.0 has the most features, tools, functionality and capabilities.

It is not only a landing page, website and funnel builder but also has memberships, email, automation and a variety of integrations.

WordPress is ranked second because of its limited features and technical requirements.

WordPress is only recommended if the customer has a big budget and only wants a simple site.


Does WordPress have the same features as ClickFunnels?

No , ClickFunnels is a platform that allows businesses to sell, market and deliver their products. WordPress, on the other hand, is an open-source program that requires hosting and purchasing a theme as well as additional software to work.

Is WordPress better than ClickFunnels 2.0?

WordPress’ primary advantage is that it can be customized to fit the needs of businesses. The ClickFunnels 2.0 solution is an easy-to-use that allows businesses to sell and advertise products without any technical expertise.

Is WordPress cheaper than ClickFunnels?

WordPress is cheaper than . It is open-source, so users can download the software for free. They can then self-host their site for about $50 per year. The Basic subscription plan of ClickFunnels is $147 per monthly.

Should I use ClickFunnels 2.0, or WordPress?

For businesses that are looking for a solution out of the box, clickFunnels 2.0 comes highly recommended. It’s a feature-rich solution. WordPress is a self hosted solution which requires the user to create, configure and set up a website.

Is it easier to use WordPress or ClickFunnels 2.0?

clickFunnels 2.0 has by far the easiest platform to use. It’s because ClickFunnels is an all-in one platform, which guides users on how to use each feature. They also have great customer service. WordPress, on the other hand is an open-source platform that offers no customer service and requires technical expertise to get started.

Can ClickFunnels or WordPress be used for free?

ClickFunnels has a free 14-day trial available to all new users. WordPress can be downloaded for free. WordPress is self-hosted, and costs $50 per annum.

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