ClickFunnels for Personal Trainers

ClickFunnels 2.0 is a powerful tool that allows personal trainers and coaches to market, sell, and gather leads.

Personal trainers can use a variety of tools, such as websites, landing pages and email marketing. Workflows (automation) is also available.

Takeaways from

  • Personal trainers are able to sell coaching sessions and manage clients as well as their contacts.
  • ClickFunnels is an all-in one platform that allows trainers to market and sell their training services.

ClickFunnels for Personal Trainers

ClickFunnels 2.0 can be used by personal trainers to grow their business in many different ways:

  • Gathering Leads– Personal trainers may use landing page and website pages for prospective clients to enter their details.
  • Schedule Sessions Trainers can embed the calendar of a third party platform into their site or page for customers to schedule sessions.
  • Sell Session ClickFunnels has a variety of payment options including one-time payments and recurring subscriptions.
  • Automated Marketing– This platform offers a workflow automation tool which allows personal trainers to free up time by scheduling emails campaigns based upon logic, triggers and actions.

ClickFunnels: Pros and cons for personal trainers


  • All in One Platform ClickFunnels is an all-in one platform. Personal trainers do not need to subscribe to third-party platforms.
  • Expansion– A personal trainer who wants to go beyond coaching can offer courses, webinars and membership programs.
  • 60 Day Risk-Free Test Personal trainers are able to take advantage of ClickFunnels’ 2.0 30-day free trial, and combine that with the 30-day money back guarantee. This allows them to test out the platform risk-free for 60 days.

You can also find out more about Cons

  • Learning Curve– ClickFunnels has a steep curve of learning for beginners, which can make it difficult to set up.
  • Pricing The entry-level platform subscription costs $147 a month. This may be too much for beginners.
  • Limiting ClickFunnels 2.0 has a contact manager tool, but is not the two-way CRM some personal trainers or fitness companies might need.

ClickFunnels 2.0 features for Personal Trainers


ClickFunnels has a website builder that allows personal trainers create a professional online presence. It includes contact forms and enables them to sell sessions.

Features of the platform’s website creator include:

  • Drag-and drop builder
  • Templates
  • List and sell service and package listings
  • Forms
  • Calendar embed

Blogs are another great tool that personal trainers can use. Trainers can generate more leads by creating posts and demonstrating their knowledge.


The funnel builder in ClickFunnels is a powerful tool that lets personal trainers market products and services, and then offer upsells and downwardsales.

You can use funnels in a number of ways, including:

  • Create Leads– Personal trainers may use funnels to create leads, and then offer training subscriptions or special offers to prospective clients.
  • Virtual Coaching Sessions ClickFunnels 2.0 offers many webinar funnel templates that allow users to charge or offer it for free.
  • Sell Membership Site Access– Personal trainers can offer their customers membership site access or courses as part of a funnel.

The funnel features of ClickFunnels 2 include:

  • Drag-and drop builder
  • Templates
  • Upsells
  • Downsells

Landing Pages

The landing pages of ClickFunnels are an excellent way for personal trainers and fitness professionals to quickly collect leads.

They are easy to create, and you can add an opt-in box for clients to enter their contact information.

Landing pages can also include the following features:

  • Drag-and drop builder
  • Templates
  • Calendar embed
  • List the products and services
  • Payment Types
    • One-time
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Email Marketing

Email marketing is a powerful tool that personal trainers can use to confirm their session times, promote products and services and add value to their list.

Email marketing tools are available in ClickFunnels 2.

  • Drag-and drop builder
  • Templates
  • Sequences
  • Broadcasting
  • You can also find out more about the Automated Vehicles by clicking here.
  • Segmentation


ClickFunnels 2.0 offers a tool called Workflows that can automate all marketing, sales and follow-up processes for personal trainers. All assets created on the platform can also be connected.

This tool uses conditional logic and triggers to work.

Trainers could send an email after a client has filled out a form to book a training, and after the booking, send SMS reminders to make sure they don’t forget.

Note!SMS does not come with ClickFunnels 2. However, it has direct integrations as well as Zapier Webhooks. This means that SMS platforms can be directly integrated into automation.

Contact Management

Personal trainers must have a list of their current and prospective customers.

ClickFunnels provides them with an area to manage contacts for this.

Trainers can view notes about the client and contact information in the Contact area.

Personal trainers can also use this data to automate marketing based on behavior.

ClickFunnels’ 2.0 contact management tools are adequate for a trainer who has a small clientele, but they lack CRM tools like two-way calls and sales funnels which may be needed by large-scale personal-training operations.

What ClickFunnels Subscription Plan is Needed by Personal Trainers?

ClickFunnels has three subscription options. After testing, we determined that the platform’s entry-level, Basic plan would meet the needs of a trainer.

There are two more subscription plans available for the platform:

  • Pro – $197 per month
  • Funnel Hacker – $297 per month
Pro-TipPersonal coaches can save up to $3468 annually when they buy a ClickFunnels annual plan.

Personal trainers should be aware that the main differences between subscription plans are the number and types of users, websites, and funnels.

Features Basic Plan Pro Plan Funnel Hacker
Website(s) 1 1 3
Funnels 20 100 You can also find out more about
Landing Pages You can also find out more about You can also find out more about You can also find out more about
Email Marketing
Workflows (Automation).
Contact Management

How to generate leads for personal trainers

Here are a few ClickFunnels v2.0 tips that will help trainers generate more leads.

  • Provide value– As a trainer, you probably know the pain points of your clients. Use this information to create Lead Magnets that are given to potential customers in exchange for their contact information. For example, an e-book with 28 days worth of recipes for people to follow.
  • Funnel Hack– In the ClickFunnels community, “Funnel Hacking” is a term that means looking at a successful funnel for inspiration. We suggest you look into other personal trainers’ funnels to learn how to improve yours.
  • Try Paid Advertising After creating your training funnel, you can test generating leads by using paid local advertising on platforms like Google and Meta. You can promote your personal training services and redirect your customers to your ClickFunnels v2.0 landing page for booking.

What software does ClickFunnels replace for personal trainers?

As ClickFunnels is a one-stop solution, a personal trainer will likely replace many of their software subscriptions with ClickFunnels.

Below is a list to help you better understand what this can replace.

  • Websites, landing pages, and funnels
    • Wix
    • WordPress
    • Squarespace
    • Shopify
    • Keap
    • HubSpot
  • Email Marketing
    • ActiveCampaign
    • MailChimp
    • SendGrid
    • Klaviyo
  • You can also read about the advantages of using
    • Google Analytics
    • ProfitWell
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